CLAIM YOUR SPACE

I’m Will Probus. I craft narrative-driven brand identities and design solutions for adventurous organizations. There’s a universe of stories waiting to be told – let’s explore yours.

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I’m Will Probus. I craft narrative-driven brand identities and design solutions for adventurous organizations.

For 15 years I have helped businesses like yours craft compelling brands as a graphic designer, writer, and creative director.

There’s a whole universe of stories waiting to be told. Let’s explore yours.

Note: The mobile version of my website features snapshots of some of my work, however this site is best experienced in desktop mode.

START WITH STORY

I am a designer, writer, and creative director and I've helped businesses like yours craft compelling brand stories for over 15 years. I believe that the most effective brands are built on the power of narrative.

Your customer is the hero of their journey, and I can help you make your brand an unforgettable character within it.

My design process centers on the Brand Story – the lens through which I deliver on all manner of creative projects from logos and visual identities to brand strategy, positioning, and marketing campaigns. For over a decade, I've refined my narrative-driven process, structured similarly to a classic story arc.

I’d love the opportunity to help tell your story. Let’s get started today.

  • MANUEL FABIAN

    CREATIVE DIRECTOR /// MIAMI HEAT

    “I would charge into any creative battlefield alongside Will. He approaches each project holistically and with intellectual fierceness. His concepts are strategically bulletproof and his versatility as a writer, director, and brand architect has played a considerable role in our department’s success.”

  • DANNY MARTINEZ

    MIAMI LAKES GOLF CLUB

    “Will took the time to understand our story, combing our archives and studying our history and the results speak for themselves. Our logos, merchandise and formal brand standards look and feel original and tell our story. We are setup for long-term success with the assets Will has provided us and we look forward to continuing our relationship well into the future.”

  • CHRIS FERRITER

    SOBE PROMOS

    “I’ve had the pleasure of working with Will on many design projects. He is professional, he is timely, but most of all, he is unbelievably creative. I’ve always admired his ability to adapt to the different projects we’ve worked on together and his willingness to make tweaks until it was exactly what we were looking for. If you’re looking for top notch design service, Will is your guy.”

  • MICHAEL BENFORD

    INDIANA PACERS
    PREVIOUSLY: AMBSE + USSF

    “I've worked with Will on everything from scripts to brand guides, and he consistently overdelivers. His deep understanding of the sports and entertainment space—and how to speak directly to fans—sets him apart. Will’s collaborative, intuitive, and always on point. He’s a go-to creative partner I trust to get it right every time.”

  • SASHA BECK

    ART DIRECTOR /// MIAMI HEAT

    “Will was our Udonis Haslem — the heart of the team. Reliable, enthusiastic, steadfast, dedicated, and professional. He approaches every project with consideration. He made all of our jobs easier by being so great at his. He truly cares about the work and the people he’s creating it with. Any creative team would be lucky to have him. And he’s also really great at trivia.”

  • ROBERT YOUNG III

    TAPPED 33 CRAFT BREWHOUSE

    “Will is amazing to work with! From the start we clicked, sharing ideas and stories and really diving deep into what makes my brand stand out. He has a great understanding of the bigger picture while still being able to bring the smaller details to life within the story. His patience and passion and willingness to listen makes a huge impact in turning a concept or an idea into something real.”